A lot of articles have been written in the past, about Search Engine Optimization. It’s almost overwhelming, how much information and tips you can find online. Basically, everyone knows what it is essentially, but in the past few years, it has changed a lot. A few years ago it was enough to place a few good keywords in the meta details. I’m not going to give you some magic tips for an overnight SEO strategy, but what I’m going to tell you, is the most valuable lesson I’ve learned in the past few years.
1. High Quality Content is GOLD
Regardless of what “magic tricks” a marketing agency would show you, it all comes down to quality content. The whole purpose of all the algorithms Google is working on, is to keep good content at the top of the results. What essentiality everyone is trying to do (almost), is to trick Google into thinking how their content is better. I strongly advise everyone who wants to stay ranked for the long run, to focus on valuable content. Don’t just blog because someone told you it’s easier to rank this way. Blog because you have something important to say to your potential customers.
2. Structure Your Titles Properly
Ok, I understand that not everyone is a website expert, but it’s very frustrating when I see well-written articles that are poorly organized. I guess you’ve all seen tags such as these; <h1></h1>, all over the web. Well, you’d better start using them. You can’t just start your article with <h5>, just because the size fits your design idea. If that’s the case, adjust your CSS and keep it organized as follows: Title – H1, Subtitle – H2, Sub-Sub Title – H3 and etc. It’s not that complicated.
3. Adding Links and Sources
Links on the page are good (if they are relevant). I hear some of my clients asking me why I put links in their articles when users shouldn’t leave their article page. WRONG! Put useful links and create engaging articles. If people are really interested, they will hit the “BACK” button.
4. Images and Alt Tags
Adding appropriate images to your article can help your readers engage with the content. Try to put some interesting images (look up stock images if you don’t have your own). Also make sure you add description and keywords in the alt-tags. This will help Google make the connection between your images and the article/page itself.
5. Backlinking – The Holy Grail
For some reason, the back-link ranking you have is a big part of Google’s algorithm. The more high-quality back-links you have, the more valuable your content is for Google. Of course, this part is becoming more and more complex with each update of the algorithm they roll out. A few years ago, it was enough to have a back-link to your article or page. Now it requires that the back-link to be a website, with a relevant topic.