…you probably arrived here because you were reading Part 1. If not, check it out first.
6. Did you see that? Yes, I made an internal link between two articles.
Why did I do that? One; I’m going to get extra impressions for the same article, and two; my content has internal links. You have thousands of ways to do that internal linking. You can link specific words or relevant phrases, or even sentences that can send your users to other relevant content on your website. All that is also part of the way Google is estimating your blog/website’s content quality.
7. Good ‘OLD’ Social Media
Social Media Manager became a full time job, a long time ago. Yet, some people have no idea how to do it. I keep seeing people posting “HAPPY FRIDAY FROM…..”; like who cares! How is that going to engage your followers?
The most important part of social media, as I tell all of my clients, is QUALITY. Yes, again, and I’m not going to stop screaming that word until everyone understands that this is what matters. The more engaging your posts are the more you can benefit from them. I recently had a client that received 86 shares of an educational article on their Facebook page. What does that mean? It means that a huge network of people will see their post and will visit or possibly link their article to their blog. That doesn’t necessarily mean sales but it’s a step towards potential sales.
This is just a small example of how social media could work in your favor. The idea is – if you can be somewhere for free just by building a following and talking about what you like to do (whatever your business is), you usually say thank you and do it.
8. Website Speed
I know you’ve heard that 10,000 times, but Google is taking your website speed really seriously. If you are running a WordPress blog for example, simply go to WP Engine and get a normal hosting for a very reasonable price. No, this is not an advertisement, it’s just pure fact. You need something super fast, easy to transfer, secured and with 24/7 support. The next step would be just to optimize your code and make sure you are following all the guidelines. Check the Google SpeedTest Tool. Overall, the basics are all the same:
- Compress your images with the proper tools
- Modify the header expiration
- Ensure good hosting
- Use a CDN
- Ensure good caching system
It’s almost impossible to get 100% in Google’s speed test tool, but if you are around the 80’s and your website is loading between 1 and 4 seconds, you are doing pretty good.
9. Mobile Usability and Responsiveness
Most users today are using their portable devices. This is kind of forcing every website owner to follow the trend. That is also the reason Google cares about your mobile website. If your website is using one of the major CMS platforms such as WordPress, that wouldn’t be a problem. Fortunately, they are thousands of plug-ins and templates that are making it extremely easy, even for people who are not tech-savvy.
10. Uniqueness and a Good Domain
I didn’t start with this one because it’s not true for 100% of the businesses. I would say that picking up a unique name is very helpful. Why? Because whenever someone types your name in Google, you want them to see you right away. For that to happen, you need the right domain, a unique and recognizable name, and the other 9 steps from this article. After all, how would they find you if they don’t know what to look for?
These are the basic guidelines on the main ingredients to start your SEO with. What I love about it is that you can mostly do it yourself. I’ve met people who have a small business and did their SEO themselves. Honestly, some of them did a lot better job than marketing agencies I’ve seen around. It all comes down to creating good, USEFUL content. If you are going to be posting on Social Media and your blog, just to have something, don’t waste your time. SEO is one of the things that have to be done right from the beginning.