The content is one of the most important things that you can think of. If you are not generating a good quality engaging content to reach your potential customers, you are dead. There is a general misconception that just by blogging somewhat related content on your website, you are a content creator. No you are not. You are just wasting your time and I will tell you why and how to avoid this.
High Quality Content
Regardless if you are blogging yourself or you have an agency to do it on your behalf, you have to understand that it’s all about the quality. Forget about the shortcut to the first page ranking. There is no such thing in life or business that will take you on the top fast. I know you looked into it, I know you thought about it. It’s a scam! Stay away, save your money and focus them on some real things.
Generally speaking you have to find a unique approach for two things. First find where your customer are looking and what they are looking for. If you are customers/clients are spending more time on Facebook, obviously focus your content there. Now, the most important thing is to make sure that you are producing your content FOR FACEBOOK SPECIFICALLY.
You have a gym and you would like to do some videos. Maybe tutorials or online workout class to get them started and then bring them to your location. You can’t just slice some part of the video and put in on Instagram. You have to learn how to take advantage of the platform. You have 30 seconds, so get your video, slice is to make it super exciting (sort of like a teaser), and upload it with a read more link in the bio. This will drag 50 times more attention than just bringing some part. This is very important – Learn the advantages of each channel and tweak your content so it brings value and converts.
Differentiate Yourself from the Trash/Spam Content Creators
Internet is so over-saturated with some random useless shitty content. Like I go online and I am reading an article with a catchy title. Yes, I clicked on it because the title was catchy, but when I see what the actual article is I am disappointed. And this is a huge turnoff. Nobody likes that. Not me, not your friends reading your stupid posts, but more importantly your customer.
Sell by not selling all the f*cking time. Bring value.
This is the best Search Engine Optimization ever. People are much more likely to link to your content if it’s good rather than it’s just some spoiled sales pitch. Take any product ever and break it down. Tell your customer about your ingredients, link to some outside sources. Don’t be afraid to link to your competition. The amount of transparency and confidence that is required for someone to do such a thing is enormous and everyone would be able to realize that on the spot. It’s not a bad thing to create good articles, informational pages or even videos that are not 150% sales pitch. The bottom line is, people are even going to try your product or not, but the amount of credibility and product quality is what is going to make them stay.
Finding the right channel and the right context is important, but there is one more thing that people are often missing. THE COST.
Undervalued networks and placements are gold. The faster you find what is a good channel for you, the cheaper you can get it. Distributing content doesn’t necessarily mean that you have to spend thousands of dollars. Sometimes it’s just about finding the right channel before everybody else. There are many different industry specifics that are a huge advantage.
For example – I recently had an interaction with a handmade home decoration brand. They skyrocketed on Pinterest and at the same time channels like Facebook didn’t convert as good. I highly recommended them doing as much Instagram, Pinterest and YouTube as possible since they have a visually appearing product that has a unique look that sells. Writing articles with examples of how the product could be implemented in any home is the main thing their potential buyers would be looking for.