These days businesses can not limit themselves to Facebook or Instagram alone, their presence on other social media forums, especially Pinterest, is equally or even more important.
Some of the biggest Fortune 500 companies like, Exxon Mobile, Apple and Wal-Mart have realized the need and efficiency of Pinterest and jumped on-board. So what’s holding you back? Pinterest has around 175 Million total monthly active users. These could be your next prospective customers, only if you place the right Pin in the right place.
Through Pinterest you can share a compelling story with your audience in the form of pictures – all you have to do is join the community of around 500,000 businesses and stand out from the crowd.
What are Pins and Board
Pins are the videos or images you (Pinners) share. They are linked back to the original source making it a great source of referral traffic. Pins are organized on a board, and your business can organize several boards on different topics.
Set Up a Business Account
You need to sign up on Pinterest for Business Account or convert your personal account to a business account to make use of the enhanced features. All you have to do is follow the simple instruction provided by Pinterest and you are ready to go. Make sure that you read the terms and policy for maintaining a business account.
Getting to know Pinterest for Business
If you are new to Pinterest, you can get all the relevant information at their website for business account under the Getting Started Tab.
What it offers to your Business
The difference between a personal and a business account is that for business accounts you can access analytics to track down your presence and traffic. In other words, you get data to work with and use Pinterest more effectively. There are many other perks available for businesses like Save Button, Ads, Widget Builder, and the Pin it Button.
Know your target audience in order to create compelling content
When you know what your audience likes and where they can be found, only then can you create popular Pins for them to save or share. Moreover make sure you know your market, so that you can place your business in the right categories that Pinterest has to offer. No doubt Pinterest has a huge audience, but it is your duty to make sure your business is tapping into the right categories and customer base.
Pinterest is a visual content sharing platform. Therefore, to increase the share-ability of your content, images should be of high resolution, clear, light and to the point.
How to make Your Pins Popular
Keep the following things in mind to make your Pin a ‘Star’.
- Remember to use the ideal Pin size of 736×1102 pixels.
- Share infographics or How-to content. DIY are one of the trending categories.
- There is day time and night time audience. Choose the time of posting wisely, according to the nature of your business.
- Add a Pin It button to your account.
- Keep your website and other social media accounts integrated so that you can optimize referral traffic.
- Use SEO to increase your presence. Yes, SEO applies to Pinterest too.
Decide on Pin frequency. Ideal frequency of sharing posts lies between 5-30 Pins per day. Make sure to spread time reasonably between posts.
Engage Engage Engage
Be prompt to reply or post comments. This will increase your followers and viewership. Mapping out an effective relationship building program will also attract and create Influencers, which will prove to be amazing for your business.
With time you will understand and fine-tune what is working for your business, and from there you can start building your presence on Pinterest and make your business shine.