Did you ever wonder how all these Instagram/YouTube celebrities got so big? Some people probably thought of buying likes and followers here and there. I am not going to stop you destroy your authenticity and the potential you have. I just want to clarify couple things before you do so. Gary Vee is constantly talking about not giving a f*ck about likes and followers and that is kind of the first and most important step to the growth. If you are worried about that, you are done. There is always someone who has more followers or likes than you do. Number of likes or followers shouldn’t be your measure of success. A lot of people who got famous on social media put a lot of good content in the beginning and the algorithm just sucked them up and multiplied the already existing wave.
Why Fake Likes are bad?
The whole purpose of creating organic content and generating likes is so you can make a bigger reach. When someone hits the “like” button, his followers will essentially “see” what they liked. If they have real following from people who are interested in a content similar to yours it’s much more likely for them to engage with your content as well. I compare that to the domino effect. Of course the news feed algorithm on the different social networks has a lot more involved. What’s important is that if you “buy likes”, you will get likes from people who are:
a. Not real users
b. are real users but have absolutely nothing to do with whatever you are creating/advertising/providing
So the bottom line is you are just buying a plain number that doesn’t mean anything.
Why the Fake Followers are Bad?
The reason is similar. The real engagement with your content is not there. The whole purpose of using social networks is to engage. Buying followers is actually worse. There are some services that are offering you to buy “actual users”. I came across some of them and yes they have a way of exchanging users that “follow each other”. This is even more stupid because you will start getting likes and interaction from people who have absolutely nothing to do with you and your content. That will not only prevent you from growing your account but also confuse the algorithm. Not cool.
“Too Much is Not Much”
I’ve noticed something very weird. Many users with a huge following are having lower engagement than someone with less followers. That happens when the user get’s so popular that the content goes out of context. Literally posting “anything” to a huge amount of followers. At some point people are just scrolling, because of the low quality content. This is another great example that when you stop providing value and good stuff, people won’t care about you, even if you used to have 500K followers.
“So what am I supposed to do? How do I get there and stay there?”
I don’t have millions of followers on social media. And yet I can almost guarantee you that I get more leads from it than some people with 200K fake followers. I am happy if I get 5 likes but out of the 5, 2 people actually engage and benefit from my tips. Yes I might not look as fancy and as famous but my value lays on my products and services, not on a fake number on my profile. My goal is to bring value before I offer something. You should do the same. Instead of posting 5 random pictures of your product organic vegan chocolates, 2 videos explaining about the benefits of the veganism and the ingredients in your product. Bring value, bring value, bring value, offer something good.
Every time you try to take a “short cut” in your life or business, you will get nowhere, and buying likes and followers is just one little example.
What do you guys think?