If you are already signed up and promoting your business on Instagram. YOU are on the right track!! Find the right direction and channels to promote your business and just keep pushing – HARD!
How to begin?
Set-up an Facebook/Instagram Advertising account. Follow simple instruction, link it to your account and then to the Facebook Business Manager, then add the Instagram account to it. And then you are ready to go. Major thing I would recommend to everyone – Figure out what are you trying to achieve with your ads. There are multiple approaches when advertising with Facebook and Instagram, but the most important thing is what are you trying to achieve!
How to Create an Instagram Ad Campaign?
- Set Objectives that you want to achieve from your ad – That’s what I meant. You can choose between 12 different objectives. (See Screenshot)
- Set Target Audience that you believe will be best for your ad – Make sure you do your best! Narrowing down the targeting is a MAJOR key to the success of your campaigns. If you don’t put yourself in your potential customer/visitor’s shoes you already lost.
- Chose an Ad Format; photo carousel or a video – Again, try to understand your customers’ behavior. Depending on what are you advertising, try to create something attractive, easy to understand that will drive 1. Value, 2. Information 3. Engagement. This is your most important “funnel”. These 3 things can build you up or take you down.
- Determine Budget as per your campaign requirement – That’s easy. How much you want to spend. Let me tell you. If you choose objectives, audience and ad format you pretty much figured it out. Even with a small budget you can create a huge reach and interaction at a super low cost.
- Publish your Ad and start the Rock’n’Roll!
Create a Compelling Content Strategy
Once you are down with the basic know-how about Instagram ads, it’s time to develop a content strategy suitable for your business. Showcase your brand, product or service through your content. Your audience should want to know more about you when they see your picture or video on their newsfeed, story or whatever.
You can do so by developing a theme, decide what you want to focus on culture, brand, product or service, and then develop creative ideas around them. When your viewer comes across all your pictures or video they should be able to tell a story. Example: If I see your video, you should win for the first 5-10 seconds. This is the time to catch your customer’ attention.
Through Instagram Analytics and other tracking tools you should be able to determine which content works best for your business, for example picture with faces or product videos. One Pro tip – When advertising for example a skin care product, and you put a picture of a girl looking straight in your customer’s eyes, for some reason that works best. Makes people feel more comfortable and trust the advertisement more. It’s not a rocket science. It’s the same thing I keep screaming like a crazy person – the engagement makes people feel comfortable and interact more and more and more.
When and How Much
Determine what works best for your business, what type of content does your audience reacts to? What is the time that your content gets the most views? Does your audience like boomerang images better than Hyperlapse. Commit to a strategy that works for your business by trial and testing. Just like everything else it’s going to take some trial and error before you figure it out 100%. However you have to make sure to do your best at first so you don’t burn as much money and time. I strongly suggest to everyone to do A/B testing with different content, and targeting. That’s going to give you the best idea. Reading the data is another major key you need.
Optimize your Bio
Be crisp and clear when writing your Bio, you have a limit of 150 characters. Give the most relevant and crucial information out there, add a company link along with a unique hash tag for more information on your business. The link in the bio is important for you. You can make a lot of references to the “link in the bio” encouraging people to buy your product or read your blog or whatever other interaction you want.
Develop a Catchy Caption
You have the space of 3 lines and 2200 character to grab the attention of your audience. So make it count. Make sure your core message is within the 3 lines and always add a call to action so that the viewer knows what you expect from them. A good idea that might work for some of you is to try to make an ad that is encouraging people to interact with it. For example: Giveaways. People love giveaways and freebies. You can say “Tag 3 of your friends on this post and enter a chance to win a $50 coupon for our store.” boosting this post for $30 can cause 50K people to see your product/company page. All it takes is one @.
Keep a track on what is trending, make hash tags readable, memorable and most importantly discoverable. The other day I saw my mom hashtaging. Is that even a word? Yeah, it is now… Everyone knows the hashtags, few people understand the importance in the marketing field. Now Instagram and Tumblr even let you FOLLOW hashtags which is huge. I tried to do that few years ago with my own social network called Bulbem. Didn’t work but the important thing is that now you can do it. This is going to shape the industry. The targeting will get even more specific.
Try using Geolocation, posts that are tagged with a location receive 79% more engagement. This way you can discover and interact with new people. Use what I just said below and interact with your audience on a local level. IDEA: “Hey everyone in Sunny Isles Beach, FL, visit our restaurant TODAY and get 30% off with your first meal.” – It’s powerful.
First of all maintain a stable presence on Instagram, develop a posting calendar and stick to it. Moreover engage with your audience, reply to comments or share content that your follower post. Many brands share user-generated content, by re-posting the posts of their fans on their pages. This way you build an interactive relationship with your audience. Nothing can make someone feel special as being tagged on something good. Follow them back and interact in any possible way. Major mistake everyone on social media makes – They care about how many people follow them and how many people they follow back. It’s almost like you have to be ashamed of following 2000 people when only 450 are following you back. This is not true. Connecting, following, reposing is good for you and your brand. Doing so in the right time, targeting, context is even more important. That’s what matters!